The communication strategy positioned FASTLab Ocean Combat #001 not simply as a vessel, but as a human-interest story connecting three key themes: Public Health, Innovation, and Public Collaboration. The story highlighted accelerated COVID-19 vaccination for island communities, Ocean Combat #001 as an Indonesian innovation, and collaboration between government, authorities, communities, and FASTLab. Its core positioning was: “A Vaccination Vessel for Island Communities, an Indonesian Innovation.”

Through a strategic mix of national and local online, print, and television media, the program generated 57 media coverages: 47 online portals, 8 print outlets, and 2 television stations. The presence of the Minister of Health during the vaccination program became a strong news value, while coverage expanded beyond the event itself to highlight vaccination acceleration, access for island communities, and Ocean Combat #001 as an innovation. Overall sentiment was highly positive, with 93% positive, 7% neutral, and 0% negative coverage.

The campaign successfully transformed a vaccination activity into a national innovation story, with media amplification continuing beyond the main event and reaching international coverage. With a Perception Index Level of 4.810, the program strengthened three key associations: FASTLab → Innovation, Ocean Combat #001 → Vaccination Access, and Island Communities → Public Health & Social Impact. Ultimately, it demonstrated how strategic PR can turn a social-impact program into a meaningful and widely recognized story: “From a vaccination activity to a national innovation story.”